Asda is set to become the first supermarket in the UK to offer an in-store hearing service. It comes after the store announced it will partner with world's largest hearing aid retailer, Amplifon, which will provide hearing services in three of its stores.
Based in the opticians at Asda Altrincham, Harrogate and Long Eaton stores, during the trial, Amplifon will be providing free hearing tests and free hearing aid trials. It will also be offering a wide variety of bespoke hearing aid options by utilising the latest in hearing technology.
Initially, Amplifon services will be available between 9am and 5pm on the following days:
- Thursdays and Fridays in Altrincham
- Wednesdays and Fridays in Harrogate
- Tuesday and Friday in Long Eaton
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Maq Din, Asda Healthcare Partnerships Manager, said: “There are 6.7 million people in the UK who could benefit from a hearing aid, so we are delighted to work with an established company such as Amplifon to offer this convenient service in some of our opticians.”
Amplifon’s Head of Marketing for the UK, Anibal Oliveira, said: “Partnering with Asda is one more step in our mission to help those who struggle with hearing difficulties to rediscover the emotions of sound. We bring our expertise in hearing care, delivered by our hearing care professionals, built on over 70 years of worldwide experience.
"I believe the collaboration between Asda and Amplifon will bring a better quality of life to many more people, and we are really excited to start this journey."
Amplifon has been operating for over 70 years and has expanded its services to 25 countries and five continents, with 136 hearing centres in the UK.
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