Asda has today announced an exclusive partnership to offer children a free warm breakfast across the February half-term holidays. The new free offer means that families are now able to access both a free children’s breakfast and a main meal for just £1 in all Asda cafes in a bid to continue to help customers manage the cost-of-living crisis.
Children will be able to get a free bowl of Quaker porridge from 8am to 12pm every day in 205 Asda cafes across February half term, on top of the existing £1 kids main meal deal. The partnership is expected to enable over 50,000 bowls of porridge to be served to children across the country.
Recent research from charity Magic Breakfast has shown that 81% of schools believe that child hunger has increased in their community in the last year and 94% believe poverty has increased. Additionally, 95% of schools agree that breakfast provision has positively impacted concentration in class and 87% agree it alleviates pressure on family budgets.
