Britons will be able to support Ukraine's manufacturing sector while shopping at the supermarket. Food brands from the war-torn country are reportedly in discussions to sell their products in UK stores.
Ukrainian food producers and government agencies have joined up with retail expert FoodTech Shelf to form Ucare. The coalition was created to build relationships between suppliers in Ukraine and retailers in the EU, UK and US.
The Grocer reports that the organisation has confirmed it is set to debut its "Ukrainian shelf" initiative with Asda. The agreement will come as a much-needed boost to the country's exports sector which has suffered as a result of Russia's invasion.
