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Daily Record
Daily Record
Lifestyle
Rachel Pugh & Rachel Williams

Asda to axe Smart Price as it announces plans to shake-up budget friendly range

Asda Smart Price Mohsin Issa

Supermarket giant Asda has announced plans to scrap its popular Smart Price range to make way for a new budget line called 'Just Essentials'.

The big six grocer has said the new Just Essentials line will be compromised of 50% more budget-friendly products than the current Smart Price range.

With 300 products that span fresh meat, fish and poultry, bakery, frozen and all cupboard staples, it will be the 'largest ever budget-friendly essentials range' that will help shoppers combat rising costs.

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