An idea of what the Asda Express in Sutton Coldfield will look like
(Picture: Asda)Britain’s third largest supermarket Asda is to enter the convenience store space setting a challenge to rivals Tesco, Sainsbury’s and Morrisons.
The stores will open under a new ‘Asda Express’ brand in an attempt to reach local communities in Tottenham Hale in the capital and Sutton Coldfield in Birmingham. The Birmingham store will open on November 8 and London on 6 December in the run up to Christmas creating 37 jobs.
