Asda has frozen the prices of more than 500 products until the end of August to give customers "more control" over their spending. The price lock applies to branded and own-brand items, including cupboard essentials such as cereals, pasta and tea, as well as salads, burgers and ice cream.
The lock comes as supermarkets begin to lower prices across a range of items including milk, butter and pasta as commodity prices begin to fall. However, asked by the PA news agency if Asda would lower the cost of products included in the freeze before the end of August if further commodity price drops allowed it, the supermarket giant confirmed that prices would not change.
It comes as Asda's latest Income Tracker shows that household disposable incomes continue to fall on a month-by-month basis. Asda said it was supporting families during the cost-of-living crisis by keeping prices in check.
