Supermarket giant ASDA has responded to claims it is 'shaming poor people' who are shopping in its stores. The retailer has found itself in hot water with shoppers struggling to make ends meet this week.
Earlier this month, ASDA brought out a new Essentials Range. The product line is aimed to help people shopping on a budget, and can easily be spotted by its bright yellow stickers.
The new Just Essentials line replaces the Asda Smart range, which was in white packaging. But some people have been furious with ASDA over the design, and have claimed it 'shames' those who can't afford non-budget items.
