Supermarket giant Asda is facing backlash from furious shoppers who are "appalled" by the new rules for buying its cheap Just Essentials range.
When the range first came out, it was praised by many however it has now caused upset after the supermarket set a limit on how many items each shopper can buy. Under the new rules, shoppers are only allowed to buy a maximum of three of each item per supermarket visit, Manchester Evening News reports.
Signs have been placed around supermarkets advising of the new rules. The signs read: "We love that you love Just Essentials and we're working hard to keep up with demand. To help make sure customers can get what they need, we're limiting purchases to three of each product per customer for a short time."
