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Rachel Pugh & Sonia Sharma

Asda shoppers slam new rule for buying items from supermarket's Just Essentials range

Asda has brought in new rules for anyone buying its cheap Just Essentials range - and shoppers are not happy.

The supermarket has previously been praised for the range, which allows people to do their weekly shop on a budget, but the rule change is now causing upset for some, with people saying they are "appalled". The new rule limits how many items each shopper can buy.

Customers are now only allowed to buy a maximum of three of each item per visit. Signs have been placed around supermarkets advising of the change.

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