Asda shoppers have been taken aback after the retailer's famous make-your-own pizzas have undergone a makeover.
At in-store pizza counters, customers have their choice of base, sauce, and a whole host of toppings. Prices are also significantly less than if you were to order a pizza delivery.
The supermarket giant has told the ECHO its new pizza design has been "causing a stir" on social media. Commenting on a photo, one customer said "this looks like Frankenstein with a Mohawk?’ and another said that they "genuinely thought it was a South Park character".
READ MORE: Asda shopper has to do a 'double take' after scanning item
Asda has now said it is confirming the pizza's new shape is a chick. The new novelty pizza comes with wings and a "cute" hairdo, and is available to buy in stores and online now, and until April 8.
The new shape comes after Asda sold heart-shaped pizzas in February for Valentine's Day.
An Asda spokesperson said, “Following amusing comments online we can confirm that our latest pizza counter offering is in the shape of an adorable Easter chick. We know how popular our pizza counters are with customers and we want to keep surprising customers so they can get into the spirit with a fun treat.
"With the clocks set to go forward, we look forward to lighter nights going into spring and we can all use a little chick-me-up(!)"
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