Asda continues to impress budget-savvy shoppers with its yellow-label Just Essentials range. The value product range launched a year ago, in June 2022, to much fanfare with many shoppers excited at the low price points and wide range of products.
Now, with pennies pinched as tight as ever, shoppers are continuing to turn to the range to stock their cupboards. Stocked with more than 200 items from fresh fruit and veg to frozen fish and cupboard staples like jam and coffee, the range often has many products out of stock for weeks at a time.
Paired with Asda’s popular rewards scheme, the range has proved to be a big hit with shoppers. Customers have been reflecting on their experiences with the brand in a post on Facebook.
