Shoppers have applauded Asda for introducing a Ukrainian aisle in its stores to support the war affected country's manufacturing industry.
The aisle - launched at a number of the supermarket's branches - features various food brands from Ukraine that come with special 'Made in Ukraine' tags.
Discount supermarket Aldi is said to be considering a similar initiative, while shoppers have called for Lidl, Tesco and Waitrose to follow suit, reports Manchester Evening news.
Discussing the news on a Reddit thread, shoppers revealed how impressed they were with Asda's decision, calling it a "great idea".
Many of those involved in the discussion also called on other supermarkets to follow suit with their own shelves.
Reddit user @GriselbaFishfinger commented "Cracking idea! Can Tesco and Waitrose do the same please?" in response to the news. A second added: "Need Ukrainian stuff in the middle of Lidl".
Both replies were met with agreement from others, with each racking up a number of upvotes - Reddit's version of 'likes'.
A third user commented: "Hopefully others will catch on. I'm sure this will be a great success for asda!"
A fourth said: "I emailed Tesco about this and never got a response. I will switch to Asda from now on buy all the UA goods as alternatives."
User @Particular_Grocery22, whose bio describes them as "A Ukrainian living in Canada and trying to make sense out of life", also left a message in the thread.
It read: "This is so beautiful and important. Not just showing love and support for our manufacturers - that is lovely in itself.
"If Ukrainian refugees can afford to go to the store they will be greeted by the welcome sight of the foods they know and love. A huge heartwarming moment. Thank you so much, dear friends!"
Asda's new 'Ukrainian shelves' initiative is the result of a partnership between the major supermarket and Ucare - a specialist project led by leaders of the Ukrainian food market - as well as various food producers and government agencies.
Producers who've signed up already include tea brand Yogoda and poultry supplier Myronivsky Hliboproduct.
