Asda has begun selling an Encanto 'busy book', and shoppers with children have rushed to praise the "bargain" item.
According to a post in the Extreme Couponing and Bargains UK Facebook group, the budget retailer now stocks an activity book based on the Disney hit.
The book features "a storybook, 10 figurines, and a playmat", making it perfect to occupy kids' attention for a little while.
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Busy books are books that are specially designed for toddlers and preschoolers to practice newly acquired skills and even learn new ones.
Posting on Facebook, the keen-eyed Asda customer wrote: "Encanto busy book… £7 in Asda for 10 characters".
Before long, the post had attracted significant attention — with 800 likes and nearly 2,000 comments from fellow shoppers.
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One said: "Oh awesome, I’m going there tomorrow!"
"Need to go to Asda," a second echoed.
"These are lush ain’t they," commented a third.
"That’s a bargain. I just paid £20," a fourth revealed.
One satisfied customer meanwhile shared: "I just got my wee one this today, she loves it".
Some Facebook users even had a suggestion for how to use the figurines for another purpose.
One said: "These figures making great cake toppers too"
"These are good for birthday cakes," agreed another.
However, not everyone was a fan of the figurines in the busy book, with one member of the group stating: "They all look genuinely terrifying. They always do from these books".