Shoppers who buy milk at ASDA have been left baffled after noticing what's behind the cow on whole milk carton labels. Millions of us buy milk every day, but only now are people realising what's actually on the carton of some ASDA bottles.
The ASDA milk label is so controversial, it's now causing an argument amongst shoppers online. Nobody seems to be able to agree on what it is.
One shopper took to Reddit to question it. They wrote: "Asda milk carton has a mysterious white rectangle on the hills. Why?"
