Generous Asda customers have donated the equivalent of almost 200,000 meals in just one weekend in a UK-wide food drive. It encouraged shoppers to help those encountering hardship in their local area.
The supermarket asked customers to give food and essential toiletries in store. The items will support local foodbanks which are part of the Trussell Trust’s network of food banks.
Asda has had customer collection food trolleys in store for five years. The retailer says customers have donated the equivalent of over nine million meals in that time.
Kloe Tegg, Better Starts Manager at Asda, said: “We know the ever-important role food banks play in our local communities so it was great to see our brilliant customers do what they can to help. Of course we collect all year round, but we are so thankful for their help during our food drive."
The Trussell Trust’s Head of Corporate Partnerships, Sophie Carre, said: “We’re so grateful for the huge support Asda customers have shown during the recent food drive. These generous donations are helping food banks provide vital support to people who don’t have enough money for the things we all need to live – this is crucial right now, as the cost of living soars, squeezing incomes that were already stretched too far.
“Ultimately, it’s not right that anyone is left without enough money and has no option but to use a food bank. So we’re really grateful for Asda customers’ support as food banks work to provide practical help to people right now, while we build a future where none of us need a food bank, because none of us will allow it.”
