Generous Asda customers have donated the equivalent of almost 200,000 meals in just one weekend in a UK-wide food drive. It encouraged shoppers to help those encountering hardship in their local area.
The supermarket asked customers to give food and essential toiletries in store. The items will support local foodbanks which are part of the Trussell Trust’s network of food banks.
Asda has had customer collection food trolleys in store for five years. The retailer says customers have donated the equivalent of over nine million meals in that time.
