With the cost of living crisis leaving many households struggling to make ends meet, some retailers have made an effort to make their products more affordable for families.
Supermarket giant Asda has rebranded its Smart Price items to form its new Just Essentials range, forming its “largest ever budget-friendly range” full of cupboard staples to help customers combat rising costs. But while many reviews have praised the “cheaper than cheap” items for their “brilliant prices”, some shoppers were less pleased about the way the items are packaged.
The Just Essentials range is branded with bright yellow packaging, and some thought that the stand-out design would cause embarrassment to poorer families who are buying the products, The Mirror reports. One shopper said that the packaging suggests “people on lower incomes should have a basket full of poverty markers”.
