ASDA shoppers are "appalled" over the supermarket's latest in-store rules.
Recently the retail giants were praised for introducing a new range of own brand, low-cost items foods. The easily spotted, bright yellow, Just Essentials range allows cash-strapped consumers to do their weekly shop on a budget, reported Manchester Evening News.
But now ASDA is causing upset with the Just Essentials range as they have put some new rules in place regarding the items. They are limiting how many items each shopper can buy - only allowing a maximum of three of each product to be bought per supermarket visit.