An Asda shopper has revealed how they were able to slash their grocery bill by a staggering £40 after spotting certain labels on store shelves.
The supermarket regular was on his weekly shop when he noticed the "Asda Reward" signs on some product shelves, which ask you to download their app. The service encourages shoppers to buy targeted products to get money back, which can be converted to store vouchers.
Branded with the phrase "pounds, not points", the labels say customers who use the app can get "10 per cent off in your Asda cash rewards cash pot". While this discount applies on some groceries, "Super Star" products give an even better deal, which this shopper used make an impressive saving.