One Asda shopper spotted that the supermarket chain was selling a Ben & Jerry's cookie dough product for a bargain price, and quickly shared the news online.
The retailer now stocks Ben & Jerry's Chocolate Chip Cookie Dough Chunks for only 50p in some stores, down from the usual price of £4.50.
The product description on Asda's website reads: "Ben & Jerry's Chocolate Chip Cookie Dough Chunks contain the dough, the whole dough, and nothing but the dough!
