As the cost of living crisis continues, many shoppers are swapping out their usual big names for supermarket own brands. However, Asda came under fire this week for ‘embarrassing poorer families’ with some of their new products.
The supermarket recently redesigned their savers range - which replaced Smart Price products - which has bright yellow packaging which some shoppers feel stands out too much. It reportedly acts as a ‘poverty marker’, matching the colour of the store’s reduced stickers for nearly out of date food.
However, Asda defended the packaging, saying that people should not be “embarrassed for saving money."
