Asda has sent a warning to all of its shoppers over a UK wide change from September 1.
The supermarket giant has said that the newest update in its stores will affect all shoppers. Asda will be scrapping 'best before' dates from 250 fruit and veg items.
From Thursday, Asda will leave the dates off produce including citrus fruits, potatoes, cauliflowers and carrots. It comes as a way to help reduce waste, reported Birmingham Live.
READ MORE: George at Asda shoppers 'in love' with the 'stunning' colour of £16 midi dress
Asda head of technical Andy Cockshaw said: “ Reducing food waste in our business and in customers’ homes is a priority and we are always looking at different ways to achieve this We know for customers this has become more important than ever in the current climate as many families are struggling with the cost-of-living crisis and are looking to make savings wherever they can.”
Catherine David, director of collaboration and change at Wrap, said: “We are delighted by this development from Asda to help tackle food waste in our homes. Our research has shown that date labels on fruit and veg are unnecessary – getting rid of them can prevent the equivalent of seven million shopping baskets’ worth from our household bins.
“The influence of no date label or the right date label on what we use and what we throw away is huge. More supermarkets need to get ahead on food waste by axing date labels from fresh produce, allowing people to use their own judgement.”
Asda follows the likes of Marks and Spencer and Morrisons making similar change at stores across the country.
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
READ MORE:
TUI cancels more holidays while UK Foreign Office advice changes
Ten unlikely foods that may be behind your bloated stomach
Lidl, Tesco and Morrisons issue 'do not eat' warning for fish, fruit and more
Struggling single mum breaks down after millionaire offers her a lifeline
