An energy drink endorsed by YouTubers has been listed on eBay for thousands of times its retail price as fans scramble to snap up a bottle.
The Prime Hydration energy drink has been advertised as “the perfect boost” by YouTube superstars KSI and Logan Paul - leaving kids and teens queueing up to get their hands on the drink. Available only from Asda , Prime has so far flown off the shelves and is said to have sold out within minutes in many stores.
Logan Paul has 23.6 million subscribers on YouTube, while rapper KSI has 24 million, and even an Instagram account dedicated solely to Prime now has over a million followers - meaning that there were plenty of fans in the UK desperate to buy the sought-after drink. Teesside Live reported teenagers queuing outside their local Asda as early as 6am, before large groups rushed into stores at opening time to grab a bottle.
