Sales of the drinks created by rivals, turned friends, KSI and Logan Paul are being limited to three per customer at Asda stores. The £2 Prime energy drink has proved so popular amongst young people, that the retailer has had to put restrictions in place.
There were reports that some youngsters were buying trays of the drinks and selling them in school at an inflated price. Some shoppers are even selling it on eBay for £50,000. More details here.
Since its UK launch in June this year, stocks of the drinks have been flying off the shelves at an incredible rate, and the supermarket has struggled to keep up with demand.