Asda shoppers looking to keep costs low on the weekly shop will find themselves limited on the amount of each item they can purchase from its Just Essentials range.
The supermarket chain says it has had to introduce a "temporary" ration on the amount of each item that shoppers can purchase in one go due to "soaring demand."
The restriction means that shoppers will now only be allowed to purchase three of the same item from the supermarket's value range until further notice. Asda launched the newly revamped Just Essentials range - which replaced its Smart Price range - back in May after receiving criticism from anti-poverty campaigner Jack Monroe.
