Security tags have been added to tubs of Lurpak as the price of the luxury butter brand soars. Shoppers have seen the yellow straps saying 'security restricted' in supermarket chain Asda.
An image posted on twitter showed 750g packs for £6 in Asda, a reduction the shelf label said of 75p, but still at £8 a kilogramme. Yesterday, we reported how shoppers were aghast as 750g tubs were priced at £7.25 at Sainsbury's.
Security tags are usually used on more expensive items such as razor blades, alcohol, DVDs and electrical items. The average price of a 500g of Lurpak has rised by 33% compared with June last year, according to data analyst Trolley.co.uk, the Telegraph reports.
