Asda has been praised for its latest move with shoppers calling for other supermarkets to follow suit.
The supermarket giants have unveiled a new aisle in many of its stores - Ukrainian aisles. The initiative aims to support Ukraine's manufacturing sector following Putin's invasion and the ongoing war.
It will see food brands from the country represented in-store at Asda along with special "Made in Ukraine" tags. Aldi is reportedly also in talks to unveil a similar initiative, with shoppers calling for Tesco, Waitrose and Lidl to follow suit, reported Manchester Evening News.
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Discussing the news on a Reddit thread, shoppers revealed how impressed they were with Asda's decision, calling it a "great idea". Many of those involved in the discussion also called on other supermarkets to follow suit with their own shelves. Reddit user @GriselbaFishfinger commented "Cracking idea! Can Tesco and Waitrose do the same please?" in response to the news. A second added: "Need Ukrainian stuff in the middle of Lidl".
Both replies were met with agreement from others, with each racking up a number of upvotes - Reddit's version of 'likes'. A third user commented: "Hopefully others will catch on. I'm sure this will be a great success for asda!"
A fourth said: "I emailed Tesco about this and never got a response. I will switch to Asda from now on buy all the UA goods as alternatives. FU Tesco for ignoring this obvious and great idea."
User @Particular_Grocery22, whose bio describes them as "A Ukrainian living in Canada and trying to make sense out of life", also left a message in the thread. It read: "This is so beautiful and important. Not just showing love and support for our manufacturers - that is lovely in itself. If Ukrainian refugees can afford to go to the store they will be greeted by the welcome sight of the foods they know and love. A huge heartwarming moment. Thank you so much, dear friends!"
Asda's new "Ukrainian shelves" initiative is the result of a partnership between the major supermarket and Ucare - a specialist project led by leaders of the Ukrainian food market - as well as various food producers and government agencies. Producers who've signed up already include tea brand Yogoda and poultry supplier Myronivsky Hliboproduct.
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