Supermarket giant ASDA has been heaped with praise for launching a new type of aisle in its stores. Shoppers have called the initiative 'brilliant', and have thanked the retailer for being so forward thinking.
As the Grocery Gazette reported, Asda is planning to launch new "Ukrainian aisles" at its UK retail branches. The initiative aims to support Ukraine's manufacturing sector following Putin's invasion and the ongoing war.
It will see food brands from the country represented in-store at Asda along with special "Made in Ukraine" tags. Aldi is reportedly also in talks to unveil a similar initiative, with shoppers calling for Tesco Waitrose and Lidl to follow suit.
