Asda's billionaire owners the Issa brothers are facing a legal battle with Waitrose after unveiling a discounted product range with a similar name.
The UK's third-biggest supermarket chain announced plans earlier this month for a new 'Just Essentials' line of low-cost products to help customers amid the cost of living crisis. However, this has sparked a legal challenge from Waitrose whose lawyers wrote to Asda claiming to have trademarked the ‘essentials’ name.
The new range by Asda is due to be launched in May with 300 items being sold in more than 500 shops. It will replace the Smart Price range that is currently available in stores, reports Lancs Live.
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