Asda has been named as the lowest-priced major supermarket for premium and frozen Christmas food shopping as the cost of living continues to soar.
The supermarket was recognised by The Grocer for the cost of both premium and frozen Christmas food and drink products.
Asda topped the trade magazine’s comparison survey which tracked the cost of 33 essential festive products including turkey, pigs and blankets, and mince pies at Asda, Tesco, Sainsbury’s, Morrisons, and Waitrose.
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Asda’s premium Christmas basket totaled £150.31 and was £18.79 cheaper than the nearest-priced rival Morrisons.
The supermarket offered the lowest price on 18 of the 33 festive items including Christmas pudding, brandy cream, Cockburn’s Port, and Baileys Irish Cream.
This news comes as the supermarket’s latest Income Tracker shows that 40% of all UK households had negative discretionary income in November as a result of the cost of living crisis.
The tracker also showed the average UK household was £107 worse off in November compared to last year.
Kris Comerford, Asda’s Chief Commercial Officer, said: “We know that things are tough for many customers and we want to help them celebrate the festive season without having to worry about the cost. To help them do this we have over 700 Christmas products available this year, which is more than ever before, at prices to suit all budgets.”
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