Asda has been named as the lowest-priced major supermarket for premium and frozen Christmas food shopping as the cost of living continues to soar.
The supermarket was recognised by The Grocer for the cost of both premium and frozen Christmas food and drink products.
Asda topped the trade magazine’s comparison survey which tracked the cost of 33 essential festive products including turkey, pigs and blankets, and mince pies at Asda, Tesco, Sainsbury’s, Morrisons, and Waitrose.
