Asda has become the first UK supermarket to change all of its own brand toilet rolls to double length in a move which will see it remove 74 tonnes of plastic and save 760 tonnes of cardboard a year.
The supermarket has doubled the amount of toilet paper per roll and reduced the number of rolls per pack on one of its most popular own brand products, significantly reducing its cardboard and plastic usage in the process and removing over 1,200 lorries from the road each year.
The new Shades double toilet rolls, which are FSC accredited, will be available in-store and online from today and are available across all seven existing lines as well as a new pack size on its popular Quilts and Coconut fragranced packs. Sizes start with a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls. Asda’s Just Essential toilet rolls already come in double roll format.
