Asda has rolled out its new loyalty programme ‘Asda Rewards’ to all 633 stores across the UK and online via its Asda.com website. The programme, which has been trialled in several different regions since last October, has already seen more than 1million customers sign up to the Asda Rewards app.
Customers using Asda Rewards earn pounds, rather than points, building up a Cashpot to spend in store or online, simply by doing their usual grocery shop. Since launching late last year, Asda Rewards users have built up over £4m in their Cashpots. Shoppers can earn Asda Rewards every time they shop by scanning their app when they check out. They will be rewarded in three ways:
By completing in-app missions, such as:
