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Liverpool Echo
Liverpool Echo
Entertainment
Gemma Jones

Asda makes huge change to Rewards loyalty app with new feature

Asda is adding a new feature on its Rewards app.

The supermarket's Rewards loyalty app is changing to give customers more time to spend their Cashpots. Customers will now have three months rather than one month to spend their vouchers before they expire.

Asda is also reminding customers that any unused cash in their Cashpots that has yet to be converted into vouchers will expire six months after the month in which the cash was earned. This means that anyone who began using Asda Rewards last July needs to convert the money they earned in that month to vouchers before the end of January.

READ MORE: Asda shoppers taken aback as TikTok user uncovers hidden feature on self service tills

Mark Baxter, Asda’s senior Director of loyalty, said: “We know that many Asda Rewards customers like to save up their Cashpots to spend at special occasions. This change means they now have longer to use their rewards and importantly can build up even larger amounts to use whenever they choose.”

Vouchers can be created with as little as £1, and with the maximum voucher amount at £100, there are plenty of ways that customers can utilise their cash pots.

The current savings on the loyalty app complement wider Asda’s community programme which supports communities that may be struggling with the rising cost of living. For example, Asda’s Winter Warmer and Kids Eat for £1 deals have just been extended until the 31st March 2023.

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