Asda has announced a major change to over half of its own-brand yogurts by removing Use By dates and replacing them with Best Before dates to help customers combat food waste in the home. The change follows data from climate action NGO WRAP which says that half of all yogurt wasted in UK households is in unopened packs.
The report also showed that 70 per cent of all the yogurt wasted in the home is due to the product ‘not being used in time’, with the date label cited as the reason. The Asda Technical Manager, Microbiologist and Product Manager have been conducting robust food safety and quality evaluations to confirm that existing recipes in those 28 lines, which sell around 455,000 a week, make it safe for those products to change to ‘Best Before’ labelling.
Over the next few weeks customers will notice the label change on products such as Asda natural yogurt, Greek Yohurt and Extra Special Strawberry and Hazelnut.
