Asda is launching a new and larger value range, amid the cost of living crisis, as the grocer saw growth slow due to customers returning to pre-pandemic habits.
The supermarket firm, which was bought by the Issa brothers and backers TDR Capital last year, said it will axe its Smart Price range and replace it with new Just Essentials by Asda products.
It said the new budget range will comprise 300 products, a 50 per cent increase on the current Smart Price range.
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