The first products from Asda's new 'Just Essentials' range are set to begin rolling out in time to help families with the ongoing cost of living crisis.
Featuring a total of 293 low cost products, the supermarket chain has said it will be the "largest ever budget-friendly range" to help shoppers combat rising costs.
The new range will replace Asda's current Smart Price range and will span across fresh meat, fish and poultry, bakery, frozen and cupboard staples. Household items such as washing up liquid, toilet roll, shampoo and conditioner will also be included.
