Asda shoppers over 60 can now get £1 meals and unlimited teas and coffees.
Asda bosses have introduced new 'winter warmer' meals to support customers and community groups struggling with the cost-of-living crisis. In 205 Asda cafes across the UK, customers age 60 and over will be able to enjoy soup, a roll and unlimited tea and coffees for just £1.
The bargain meal deal starts today and will run throughout November and December. New research shows people aged 65 to 74 are £163 per month worse off compared to this time last year, an Asda spokesperson said.
Read more: Mark Davies, 53, dies after going missing for two weeks in Leeds city centre
Mohsin Issa, Asda’s Co-owner, said: "We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income." The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be hugely popular, with more than 557,000 meals served the launch in late June.
Mohsin Issa added: "We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times."
The supermarket is also running a ‘Community Cuppa’ campaign in its cafes by creating space for community groups, who may otherwise struggle to meet due to rising energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.
Individual grants worth up to a maximum of £2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to use their facilities to create ‘warm banks’ – spaces where people can keep warm this winter if they can’t afford to always heat their homes.
Read next:
What we know so far after human body parts found at Leeds recycling plant - live updates
Lucky Leeds street wins £3,000 jackpot in People's Postcode lottery
Tributes to West Yorkshire Police officer shot and killed rushing to help colleague in Leeds
'Epic' new Leeds bar filled with beer pong, shuffleboard and axe throwing games to open
Flood alerts for Leeds before Tuesday forecast after overnight downpours
