A shop has been blasted by customers for selling products from Asda 's 'Just Essentials' line at double the price, as the supermarket rations its popular budget range.
Social media users are expressing their outrage after customer Jenny Turner-Reeves spotted products from Asda's budget range being sold at the shop Bexhill-on-Sea, Sussex, but with subtle rebranding and prices increased by up to 106%.
The microwave meal covers have the distinctive yellow wrapper but the Asda logo and 'Just Essentials by Asda' have been covered up by white labels.
