Asda has revealed whether it uses facial recognition technology at its self-checkout machines. The retailer issued a statement after a video about CCTV cameras at the automated tills went viral on social media.
The video has attracted hundreds of thousands of views on Facebook and is also on TikTok. In the footage, a woman says: "What they’re basically happening, and this is my viewpoint, you’ve got a picture of your face, your debit card information and everything you’ve bought. Now, this is for as far as I’m concerned, targeted advertising…But I’ve never given anybody permission to take my data in that way. And under GDPR, unless you’ve given permission, they cannot do it. [sic]"
However, Asda has now responded, BristolLive reports. The charity Full Fact, which checks claims made on social media, approached the supermarket to find out how the cameras work.
