Supermarket giant ASDA has announced it will be selling entire meals for £1 to help with the cost of living crisis. The retailer has followed in the foosteps of Morrisons, who have a similar initiative in supermarkets.
Asda has today announced a range of new ‘winter warmer’ initiatives to support customers and community groups struggling with the cost-of-living crisis. The supermarket is offering those aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of its 205 cafes all day and every day throughout November and December.
The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be hugely popular, with more than 557,000 meals served the launch in late June. Asda has stepped up its support for older customers as they continued to be disproportionately affected by spiralling living costs.
