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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Asda faces legal wrangle with Waitrose after investing £45m in budget range

Asda Waitrose Mohsin Issa Zuber Issa Aldi EG Group Essential Waitrose Lidl Sainsbury Tesco
A woman in an orange jumper looks at cuts of beef steak displayed for sale in the chilled aisle of an Asda supermarket
The new range will eventually replace its existing Smart Price budge range. Photograph: Bloomberg/Getty Images

Asda faces a legal wrangle with Waitrose after unveiling a new £45m cut-price grocery range with a similar name to its pricier rival’s established discount brand.

Waitrose, which has used the Essential Waitrose brand for about 13 years, said it had sent a legal letter to its bigger rival over its new brand name Just Essentials by Asda on Monday.

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