Asda has recently launched a massive price match campaign with one of the UK's biggest retailers - Home Bargains.
It means shoppers will now be able to pick up more than 100 items that are priced at the same price - or even lower - as the budget retailer.
Launched in stores last week, it is the latest pricing campaign from the UK supermarket chain to help shoppers with the ongoing cost of living crisis.
Shoppers will be be able to spot the price matched items in Asda stores across the country with a red Home Bargains price matched sticker.
Items such as toiletries and cleaning products can be found in the campaign to help shoppers cut back on their weekly shopping costs.
The price match campaign also lets shoppers pick up a range of big brand names, including Huggies, Heinz, Surf, Sure, Garnier, Colgate and much more.
The supermarket will also soon be rolling out their brand new value range Just Essentials in stores this month. The new range replaces their Smart Price range which has been in stores since the 90s.
It comes just after the big six grocer announced they were lashing the prices on more than 100 popular household products in their 'Dropped and Locked Campaign.'
Products covered by the “dropped and locked” price pledge will see an average reduction of 12%, including a 25% drop in the price of a bag of Asda easy cook rice to 75p.
The Grocery Gazette reports that Asda, who is now owned by the Issa Brothers, plans to expand both their 'Home Bargains price match' and 'Dropped and Locked campaign' even further.
An Asda spokesperson said: "“We plan to expand the ‘Dropped and Locked’ and Home Bargains price match offering and will share further details as soon as we can,” an Asda spokesperson told Grocery Gazette.
“The economic climate is incredibly tough for families right now and we know from our research at Asda that nine out of ten customers are worried about inflation.
“We want to do all we can to support customers during these tough times.”
The supermarket chain have not been the only grocer to make price drop campaigns to help shoppers with rising costs. Morrisons recently reduced the prices of more than 400 products, while the likes of Sainsbury's and Tesco have introduced 'Aldi price match' campaigns to help with costs and attract shoppers.
Asda Home Bargains price match will be updated weekly. You can find a full list of items included on their website.
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