Asda has brought in a major change for its new budget Just Essentials range to limit the amount of products customers can buy.
Supermarket giant Asda has limited the number of items shoppers can buy from its new budget brand, only allowing customers to purchase three of each products at a time both in store and online, to stop the popular range being bought out by savvy buyers. The limit, which the brand hopes to only have in place for a "short period" is per product, meaning there's no limit on the number of products you can buy from the range.
The popular range, which was launched as a replacement to the Smart Price products back in May, has been extremely popular with customers, forcing the store to put a limit in place to allow "as many customers as possible" to purchase products from the range whilst the company works to keep stock levels high across stores, according to our sister site Chronicle Live.
