Asda has brought in a major change for its new budget Just Essentials range to limit the amount of products customers can buy.
Supermarket giant Asda has limited the number of items shoppers can buy from its new budget brand, only allowing customers to purchase three of each products at a time both in store and online, to stop the popular range being bought out by savvy buyers. The limit, which the brand hopes to only have in place for a "short period" is per product, meaning there's no limit on the number of products you can buy from the range.
The popular range, which was launched as a replacement to the Smart Price products back in May, has been extremely popular with customers, forcing the store to put a limit in place to allow "as many customers as possible" to purchase products from the range whilst the company works to keep stock levels high across stores, according to our sister site Chronicle Live.
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A spokesperson for the firm said: "Just Essentials is proving really popular at the moment and we’re working hard to get the out of stock products back on the shelves as quickly as we can. To make sure as many customers as possible can buy these products we are temporarily limiting purchases to a maximum of three of each product. This will be for a short period and we will let you know as soon these limits are removed. We are sorry for any inconvenience this may cause.”
Since the range of 200 essential products in distinctive yellow packaging was launched, it has featured heavily on social media with many bloggers and influencers publicising the inexpensive meals they have made using the range, although there have been reports of shoppers struggling to get their hands on the items.
The new budget replaces the Asda Smart Price collection and contains fresh meat, fish and poultry, bakery, frozen and cupboard staples. It also includes essential household and toiletry products, such as washing-up liquid, toilet roll, laundry powder, shampoo and conditioner. Some of the cheapest products include 16p spaghetti hoops, diet coke at 20p a bottle, and 23p packs of spaghetti.
However some customers have criticised the design and colour of the range, which replaced its Smart Price range, claiming the packaging is ‘poor shaming’. Some said that the bright yellow colour stands out too much, although Asda retorted that didn't know why people would be ashamed of saving money.
The new range was introduced as inflation hit a new 40-year high of 10.1 per cent in the 12 months to July, with the Bank of England warning that it could hit 13 per cent by October. The Office for National Statistics states the biggest contributor of rising inflation in July was food, with grocery inflation up at 12.6 per cent, up from 9.8 per cent the month before.
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