Asda has issued an apology after finding itself in hot water over new dresses released to mark the Queen's Platinum Jubilee.
The supermarket giant launched the range ahead of the special four-day bank holiday from June 3 in celebration of the monarch's 70th year on the throne.
Costing £8, the twin dresses are designed for parents and children - and many shoppers fell in love.
Some were quick to tag friends and suggest they bought the dresses for Jubilee parties, reports the Manchester Evening News.
The George at Asda dresses feature a floral Union Jack print and come in midi length for adults as well as children aged 12 months to 14 years.
One Instagram user posted two heart eye emojis and said “how cuteee”, while another added: “Ooh I love me some matching Mummy and daughter outfits!!”
But the range has sold out in "record time" sparking anger among some shoppers.
People have taken to Instagram to vent after their attempts to buy the dresses failed with no online stocks available.
The supermarket's fashion label posted a picture of the dresses to its 727k followers this week and said: “Twin in dresses fit for Queens. Prices from £8!”
But frustrated shoppers commented about being unable to get hold of them.
Sarah_b104 said: “I missed this! Gutted”.
Clarke.nicky added: “Pointless out of stock.”
And hayley.worthington said: “Every single size out of stock. So this is a pointless post isn’t it!”
Responding in the comments, George at Asda said: “Sorry folks, you loved the dress so much it sold out in record time!!
"The team are working hard to get more sizes available online. It may be worth checking in your local ASDA store."
Pubs and shops are in line for a £1billion boost from the Queen’s Platinum Jubilee celebrations.
The country’s 45,000 boozers are expected to serve 90 million pints during the four-day knees-up after getting the go-ahead to open until 1am from June 2 to 4.
Millions will also head to shops and pubs and shell out for beer, champagne, barbecue food and decorations.
The bonanza will give the retail and hospitality sectors a welcome boost after two years of lockdown misery.
Co-op has said it is expecting to sell 30,000 bottles of champagne – three times its normal amount for a bank holiday weekend – and 300,000 ice lollies.
The upcoming bank holiday weekend is set to bring dry weather for most as millions across the country prepare for festivities.
Towards the Platinum Jubilee weekend, conditions are expected to become more settled and drier with “above-average temperatures, particularly in the south and southeast”, according to the Met Office.
These conditions are expected to persist as we move through the beginning of June.
