Supermarket shelves across Britain are being stripped bare by teenagers who are getting up at 5am to get their hands on an energy drink created by two Youtubers. Bottles of Prime Hydration, launched by influencers KSI and Logan Paul, are selling out within minutes of the drink being restocked at Asda stores across the country.
Shoppers have reported experiencing ‘madness in the aisles’ as youths scramble to get hold of the £2 sports drink as soon as they appear in stock. Teens have been getting up as early as 5am to queue outside the stores before they open forcing some shops to limit each customer to three bottles per person.
Others have been flogging them on at school for profit while bottles have been appearing and selling on eBay for as much as £60. Demand for the drink - which comes in 11 different flavours including blue raspberry, tropical punch, lemon-lime, and orange - is now leading to shortages.
