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The National (Scotland)
The National (Scotland)
National
Kieran Doody

Asda hits back after being slammed for 'taking the p***' with new budget items

Asda
Asda has hit back after being slammed for 'embarrassing poorer families' with its new range

Asda has been slammed for the design of its new budget range with some shoppers claiming it’s “taking the p***” out of poor people.

Amid the ongoing cost-of-living crisis, the supermarket launched its Just Essentials range in May with the white "Smart Price" branding replaced by bright yellow packaging.

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