Asda has been criticised for the design of packaging on its new low-cost range, with its bright yellow design being branded as 'poverty markers'. Some shoppers, however, have disagreed with the backlash, saying that they either "love" or "couldn't care less" about the yellow packaging.
Asda has replaced its Smart Price range - in mostly white packaging - with bright yellow Just Essentials. But the bright yellow design led some people to claim that it stands out too much and gives "poverty markers" to shoppers, reports The Mirror. One shopper said the bright colour screams: “We are poor!” Another said it suggests “people on lower incomes should have a basket full of poverty markers”.
But some shoppers have disagreed with the idea, praising Asda for introducing a range to help people in financially difficult times, and even encouraging other supermarkets to do the same. Shoppers expressed their support for the supermarket on social media.
