Asda has once again faced criticism from shoppers over its controversial value Just Essentials range - and this time it is for increasing the prices across a range of items.
Shoppers recently flocked to social media to slam the supermarket giant after they noticed some of the budget range items had risen in price, with some seeing up to a 75p increase. The supermarket's own value brand - which is a rebrand of the Smart Price range - has faced controversy ever since it debut in stores back in May this year.
It initially faced criticism from shoppers who took aim at the range's bright yellow packaging that some shoppers claimed "embarrassed poorer families." The supermarket also faced further backlash after its popularity meant that they have had to limit customers to just three of the same item in one purchase.
