The cost of living is on most people's minds at the moment and there have been some heart-breaking stories both locally and nationally recently as families struggle to make ends meet. As households search out bargains, supermarkets have been keen to promote their budget ranges.
This week, the entirety of Asda’s Essentials range launched and it’s gone viral. Social media sites such as Facebook, Tiktok, and Instagram have been saturated with scores of people showing off shopping trolley hauls captioned with: “I can’t believe how much I got for £20!”
And it's no wonder shoppers are searching out the best deals. A recent study showed that shoppers have seen an 11.6% surge in grocery prices for the past month, the highest level since 2008. According to research firm Kantar, this equates to a £533 annual increase in the average household’s grocery bill.
