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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Asda Christmas advert 2023 review: why is Michael Bublé in a closet?

Not content with invading our eardrums every Christmas, Michael Bublé has found a new festive side-hustle with which to entertain himself over November and December: chief quality control officer at Asda.

Sorry, what? Indeed. Not content with transporting Will Ferrell’s Buddy the Elf into an Asda store via all sorts of technological wizardry last year, this time around Asda have one-upped themselves by bringing Bublé on board – though how well this goes down will likely depend on how much you love his music, and how much you think it sounds like naff wrapped up in tinsel.

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