As we approach the festive season Asda has unveiled its Christmas advert, with Buddy The Elf taking centre stage for the campaign.
The 90-second ad uses original footage and iconic lines from one of the UK’s favourite Christmas films, Elf. The advert will debut on Friday night at 8.45pm on ITV1 in the Coronation Street ad break and viewers will get to follow Buddy and passion for all things festive as he takes on his first day as a member of the Asda in-store Christmas team.
The ad opens with a homage to Elf’s iconic ‘street crossing’ scene but this time, it’s a train of Asda shopping trolleys, not a New York City taxi, that causes Buddy to scream “sorry” as it crashes into him.
