As we approach the festive season Asda has unveiled its Christmas advert, with Buddy The Elf taking centre stage for the campaign.
The 90-second ad uses original footage and iconic lines from one of the UK’s favourite Christmas films, Elf. The advert will debut on Friday night at 8.45pm on ITV1 in the Coronation Street ad break and viewers will get to follow Buddy and passion for all things festive as he takes on his first day as a member of the Asda in-store Christmas team.
The ad opens with a homage to Elf’s iconic ‘street crossing’ scene but this time, it’s a train of Asda shopping trolleys, not a New York City taxi, that causes Buddy to scream “sorry” as it crashes into him.
This marks the beginning of his chaotic trial shift - he goes on to add his own magic touch, decking out the entire shop floor in fairy lights and festive decorations before being offered the job. The advert ends with a flashing sign which read ‘Have your Elf a Merry Christmas’.
Sam Dickson, Acting Chief Customer Officer at Asda said: "Like Buddy, we absolutely love Christmas, so we’re thrilled to welcome him to our team. We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products. We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together."
As part of ASDA’s commitment to spreading Christmas cheer it will be giving a special festive surprise to five different community groups, to give them the chance to celebrate Christmas.
In addition, the supermarket is also introducing several initiatives to help those in need this Christmas, including Asda cafés providing a £1 meal deal for OAPs, continuing its popular kids eat for £1 deal, as well as cost-of-living grants to support community groups with increased rent and bills.
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